About the employer brand:

This brand aims to be the Home-Energy brand of future India - it helps homes switch to solar and move away from traditional electricity. It is a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales), and financing solar systems for homeowners across India.

Through innovations and customer service, the brand is raising the bar of the industry and has become India’s fastest-growing residential solar brand in 2 years.

Designated Roles - Sr Manager/Director/AVP/VP - Marketing or Brand Marketing 

About the role:

● As the head of Marketing you will have the opportunity to shape the brand in the market. Being an upcoming product category, we have the rare opportunity to make the brand the voice of authority in our massive category which is pegged at 50Bn$ in this decade. You will be working with a team of product managers, content writers, graphic designers, and branding agencies to execute our marketing vision. You will be responsible for growing the top-of-the-funnel lead generation via multiple channels. Our aim is to build the most trusted and largest home-energy brand in India.

● You need to be frugal, entrepreneurial, and analytical with strong interpersonal skills to excel in this role. You should be willing to roll up your sleeves and about our consumers deeply as you define our marketing strategy.

If you are someone who is kicked by the idea of creating the most trusted brand in the Indian solar industry, this role is for you!

Key responsibilities:

● Developing the marketing strategy and budgets in line with the business goals

● Executing marketing and growth strategy across PAN India

● Managing marketing initiatives across all lead generation channels - digital marketing, referrals, SEO, BTL, etc.

● Working with influencers to establish our digital presence on Youtube

● Closely tracking results and RoI of all marketing initiatives and helping optimize CACs

● Work closely with the product team to streamline referral marketing

● Ensuring anyone who signs up converts into a high-value user

● Be responsible for the entire marketing budget for the company

● Lead a 6-member content, design & BTL marketing team

Requirements:

● Graduate/post-graduate/ MBA (preferred)

● 5+ years of experience in start-ups or corporates across marketing/ growth roles

● Experience in a D2C high-growth start-up environment is preferred (consumer-facing start-ups)

● A strategic and tactical thinker who can plan, execute and pivot according to circumstances with a clear objective of achieving organizational growth

Compensation: Comprising Fixed, Performance Bonus, and ESOPS.

What the brand has to offer :

● Joining the leadership team; having a high level of work independence, autonomy, and empowerment to lead company-wide changes.

● Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.

● Excellent platform for learning how to build teams, achieve goals and handle high-growth situations. Ideal for people with entrepreneurial ambitions.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/