About the brand

The brand is a fashion e-commerce platform that offers a wide variety of trendy clothes. Founded in 2022 it is a real-time fashion company serving Gen Z across India and South East Asia. The brand celebrates diversity and individualism and enables Gen Z to express themselves through the latest fashion trends that are accessible and affordable to all.

They are building a new-age workplace that fosters creativity, promotes inclusiveness, and brings the best out of the employees, the brand is committed, ambitious, and hardworking and offers a space for you to flourish, develop and take your career to the next level.

About The Role

As the Growth Lead, you will be responsible for the planning, development, and execution of the company's marketing initiatives and increasing user growth. You should have sound growth marketing experience and be aware of eCommerce, new-age digital technologies, and retail consumer behavior. You will also provide leading-edge and disruptive ideas to build high-performing digital campaigns to develop a strong brand presence, which should be in tune with the trends and channels to connect to the youth in today’s world. The primary responsibility is to generate revenue by building business through successful campaigns.

Roles & Responsibilities :

•  Drive user growth for the brand
• Use online platforms to raise brand awareness and increase footfall
•  Run a large volume of campaign experiments to reach to more audience and increase sales
• Own the end-to-end channel management while closely partnering with teams to run experiments that can acquire customers.
•  Experiment with various constructs, campaign types, user cohorts, channels, and ad platforms.
•  Deliver on metrics such as CAC (Cost of Customer Acquisition), LTV (Lifetime Value), and ROAS (Return on AdSpend) while growing topline.
• Evaluate relevant tools leading to clear measurement and attribution of the various campaigns activated.
• Be a part of expanding the brand into new markets and also set up, scale, and grow the platform.

Good to have:

•  Upto 3-4 years of experience working in digital content platforms OR startups leading Digital growth
•  Experience in measuring the effectiveness of campaigns, and knowledge of all things digital to make decisions.
•  Experience managing a team and collaborating with them for better results.
•  Understanding Gen- Z fashion trends is a plus.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/