About the employer brand:

The conglomerate is guided by the mission to be Earth's most customer-centric company and develop new technologies & products on behalf of it's customers: shoppers, sellers, content creators, and developers around the world that change lives. They embrace new ways of doing things, make decisions quickly, and are not afraid to fail. Their actions, goals, projects, programs, and inventions begin and end with the customer top of mind and their approach is to make smart, fast decisions, stay nimble, invent, and focus on delighting their customers.

Job Description

As part of the team, you will be able to build a growth marketing program from the ground up.

You’re an experienced marketing professional who loves to build. You think customer-first and balance strategic, creative, and tactical thinking to deliver thumb stopping advertising campaigns. In this role you will own paid user acquisition across web and app, attribution efforts and growth efforts via organic. You will help set our go-to-market strategy and own campaign management and optimisation, launch new categories across channels, define the investment framework approach, build measurement capabilities and experimentation to scale Paid Media. You will formulate marketing initiatives that are deeply backed by data, and have experience driving customer growth for an app or business.

• Own paid advertising strategy and execution to drive customer acquisition across categories
• Build robust tracking, attribution, and overall data infrastructure in partnership with Product/BI teams/3p tools like Appsflyer and centralised resources.
• Manage relationships with key partners in the advertising ecosystem (e.g. agency partners, Google, Meta, etc).
• Provide performance reporting on all marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance and design teams to manage simultaneous time-sensitive projects while optimising for ROI
• Experiment across platforms, conducting deep data analysis to uncover new opportunities for growth.
• Identify and partner with external creative and/or performance agencies to deliver on goals
• Coordinate with other performance marketing professionals to leverage relationships, establish best practices for marketing and apply it.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/