About the employer brand:

India's Leading Online Pharmacy Store

Title - Social Media Specialist
 

Role Overview 

The Brand is looking for an insight-driven, curious, and experienced social media marketer to own the end-to-end creation and delivery of social campaigns for  social media channels. In this highly-cross functional role, you’ll work with both internal & external stakeholder teams to deeply understand our solutions and how they work together to solve customer challenges. You’ll apply that knowledge to produce social-first content across our social channels. Candidates must possess past social media experience, exceptional verbal and written communications skills, and be comfortable managing projects with multiple stakeholders. This role requires exceptional project
management skills and ability to influence stakeholders in order to deliver optimized content for our social channels. This is a fast-paced role with opportunities to flex creative, strategic, and operational muscles in service of developing bar-raising social creative.

Job Description 

 • Drive the creation and delivery of compelling social media content in alignment with business goals, brand and product messages, and other priorities.
• Work directly with internal stakeholders to identify social content deliverables and deadlines, communicate expectations, and ensure results.
• Manage existing and new relationships with third-party agencies and content creators.
• Develop creative ways to activate and grow our audience on social media platforms, such as Facebook and Instagram, demonstrating excellent judgment, instincts, and a deep understanding of the social media landscape.
• Analyze social trends, algorithms, competitors, and the broader social environment to discern user preferences and behaviors, informing content and social-first strategy.

Job Requirements/Mandatory Skills

• Bachelor's degree
• 4+ years of experience in social media marketing industry;
• Proven ability to manage multiple, competing priorities simultaneously.
• Create and review social media calendars, monitor the performance of previous posts, develop engaging and competitive content, prepare reports, and collaborate with influencers
• Ability to plan ahead while also creating a sense of urgency in a fast-paced, dynamic environment.
• Deep understanding of major social media platforms including analytics, trends, and creative best practices.
• Experience using and presenting data and metrics to measure impact and determine improvements.

 
  Preferred traits

• Experience leading creative development of innovative creative from concept to delivery
• Experience in social media, health content and blog creation.
• Experience with paid Social Media
• Proven budget management skills

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

< WB Consultant >