Experience: 6+ years

Salary: upto INR 25 - 35 Lacs p.a (based on experience)

Expected Notice Period: Immediate to 30 days

Opportunity Type: Hybrid, Bangalore office

About the employer brand:

A direct-to-consumer brand-building enterprise that focuses on creating and scaling high quality lifestyle products. Their mission is to blend creativity with functional design to enhance modern lifestyles. They develop brands in various categories, such as premium tech accessories, customizable hydration solutions, and innovative cookware. Each brand emphasizes product innovation, aesthetic design, and affordability.

The company targets consumers seeking value and superior design, and their portfolio includes products that address unmet needs in everyday life, all while maintaining a focus on sustainability and health-conscious materials

Role Overview

We are looking for a data-driven Performance Marketing Head to lead our growth initiatives. This role demands a strategic thinker with a sharp analytical mindset, capable of driving high-ROI campaigns and managing a high performance team. If you thrive in a fast-paced, performance-driven environment and are passionate about scaling businesses, this role is for you.

Job Description/Responsibilities

∙ Strategic Leadership – Develop, implement, and optimize full-funnel performance marketing strategies across digital platforms.

∙ Campaign Optimization – Continuously refine paid media strategies (Google Ads, Meta, LinkedIn, etc.) to maximize ROI and user acquisition.

∙ Data & Analytics – Leverage analytics tools to track KPIs, generate insights, and optimize for CAC, LTV, and retention.

∙ Budget Efficiency – Manage and allocate budgets effectively to drive maximum conversions at optimal cost.

∙ Audience Targeting – Identify and segment high-intent audiences using advanced data modeling and behavioral analysis.

∙ A/B Testing & Experimentation – Run iterative A/B tests to improve campaign efficiency, ad creatives, and landing pages.

∙ Conversion Rate Optimization (CRO) – Work closely with product, content, and design teams to enhance the user journey and maximize conversions.

∙ Team Management – Lead and mentor a team of performance marketers, ensuring a high standard of execution and innovation.

Qualifications

∙ 6+ years of experience in performance marketing, with a proven track record of high ROI campaigns.

∙ Expertise in Google Ads, Meta Ads, programmatic buying, and other paid channels. Strong understanding of data analytics tools (Google Analytics, Amplitude, Mixpanel, etc.).

∙ Hands-on experience with A/B testing, funnel optimization, and automation, deep knowledge of attribution models, conversion tracking, and marketing analytics. Ability to work in an agile, fast-paced environment with a strong focus on results. Strong leadership and communication skills to manage stakeholders and cross functional teams.

About WinnerBrands

 At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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