Experience: 9-15 years

Salary: open to discuss based on experience

Expected Notice Period: Immediate to 30 days

Opportunity Type: Onsite Okhla Office

About the employer brand:

Having started operations in Germany in 2013, the brand has been shining bright ever since. Since their origin, they have been bullish on future, investing in and focusing on futuristic technology. They have been at the forefront of the solar technology revolution for almost a decade, learning, evolving, growing because of this privileged exposure to some of the best solar projects, products, technologies and global best-practices. In fact, they were the first organisation to promote String Inverters in utility grade projects. They continue to grow at a consistent rate of a whopping 100%, year on year, with a 30%
market share in all the categories where they have a footprint. 

Today, they have a presence in 17 countries across Central & Western Europe and South Asia, and have cumulatively delivered over 17 Giga Watts of clean, green, carbon-neutral energy across various geographies. Today, they stand on the cusp of a huge change, as they transition from resellers to manufacturers, with FusionSolar now at their core. From where they stand, the future seems even brighter, with a huge untapped potential for not just growth, but real and purposeful sustainable growth. They have reached 1 Billion USD revenue mark, riding on our fierce entrepreneurial ethos and a sheer zeal for growth.

Title - Head - Marketing and Communication

Role Overview:

We are seeking a dynamic and experienced Head of Communications and Marketing to lead the development and execution of integrated marketing and communication strategies that elevate brand visibility, drive engagement, generate leads, and support overall business growth. The ideal candidate is both a strategic thinker and hands-on leader with a strong grasp of both digital and traditional marketing, outstanding communication skills, and a proven ability to align messaging with business objectives.

Key Responsibilities:

• Develop and lead a comprehensive 360-degree marketing and communications strategy in line with business goals.
• Oversee brand positioning and ensure consistency across all internal and external communications.
• Conduct thorough market and audience research to uncover trends, customer insights, and competitive intelligence.
• Plan and manage multi-channel campaigns across digital platforms, social media, email marketing, public relations, and offline channels.
• Analyze campaign performance and key marketing metrics to optimize strategies and ensure strong ROI.
• Manage the marketing and communications budget effectively to maximize impact and efficiency.
• Build and nurture strategic partnerships to enhance brand reach and credibility.
• Serve as the brand's voice and ensure alignment of tone and messaging across all platforms.
• Keep abreast of the latest industry trends, technologies, and best practices in marketing and communications.

Job Requirements/Mandatory Skills

• Bachelor's/master’s degree in marketing, Business, Communications, or a related
field.
• Proven experience in marketing strategy, campaign execution, and brand
positioning.
• Strong knowledge of digital marketing, SEO, PPC, and social media marketing.
• Experience in analyzing marketing metrics and using tools like Google Analytics,
HubSpot, etc.
• Excellent communication, analytical, and leadership skills.
• Ability to think creatively and solve marketing challenges proactively.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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