Role - Head of Brand

Role Overview

The Head of Brand will lead the integrated brand and creative function, shaping how consumers experience the brand across campaigns, content, retail, and digital touchpoints.

This role combines strategic brand leadership with hands-on execution, overseeing social media, content strategy, creative development, retail marketing, and category launches. The ideal candidate brings a balance of strategic thinking, creative sensibility, and operational excellence to ensure a consistent, contemporary, and business-driven brand narrative.

Key Responsibilities

1. Brand Strategy & Communication

• Define and evolve the brand architecture, positioning, and communication framework.

• Translate business objectives into integrated brand campaigns that drive awareness and preference.

• Partner with internal teams and agency collaborators on creative, advertising, and content initiatives.

• Lead PR and reputation management in collaboration with external partners to ensure consistent storytelling across media and thought leadership platforms.

2. Creative, Content & Social Leadership

• Lead in-house teams to deliver high-quality, insight-led content and storytelling.

• Oversee the content and creative roadmap across social, video, influencer, and community initiatives.

• Ensure a cohesive visual and verbal identity across all consumer touchpoints.

3. Retail & Experience Marketing

• Drive brand experience across retail and new openings, ensuring consistent brand expression.

• Collaborate with category, experience design, and retail teams for effective in-store communication and merchandising.

• Design and execute local marketing programs to enhance visibility and drive conversions.

4. Campaign & Launch Management

• Plan and execute product and category-specific launches.

• Lead go-to-market strategy and creative development for new offerings and seasonal campaigns.

5. Digital & Website Experience

• Oversee brand and content quality across digital platforms and website.

• Collaborate with product, UX, and performance teams to ensure messaging consistency and clarity throughout the digital journey.

6. Consumer Insights & Brand Health

• Build consumer centricity through insights, qualitative research, and analytics.

• Translate consumer sentiment into actionable creative and communication improvements.

• Monitor brand health, ORM, and social listening metrics to drive proactive engagement.

Ideal Candidate Profile

Qualification & Experience

• Master’s degree in Marketing or equivalent, with 10–12 years of experience in brand, marketing, or creative leadership roles.

• Foundational experience in brand management or traditional marketing within consumer-driven industries.

• Subsequent leadership experience in high-growth, digital-first environments.

• Proven track record of managing cross-functional teams across creative, content, and retail marketing.

• Strong creative judgment with the ability to balance storytelling with measurable business impact.

• Exposure to digital ecosystems, influencer marketing, and consumer experience design.

Leadership Attributes

• Strategic yet execution-oriented.

• Collaborative, agile, and comfortable leading in a fast-evolving environment.

• High ownership mindset and strong cross-functional influence.

Why This Role

• End-to-end brand ownership across campaigns, content, and retail experience.

• Opportunity to lead a talented internal creative and marketing team with strong business visibility.

• Direct collaboration with leadership on shaping brand and communication strategy in a fast-scaling organization.

About WinnerBrands

 At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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