Head of Creative

Location: Gurugram (Work from Office)
Reporting To: Founder
Industry: Beauty & Wellness (Personal Care)
Compensation: Up to ₹35 LPA

About the Brand

A fast-growing, digital-first personal care brand that’s redefining how Indian women experience self-care. The brand blends the art and science of haircare to create clean, high-performing formulations designed for Indian hair types and weather conditions.

Their design-led, premium products celebrate individuality, confidence, and conscious living — helping every woman embrace and express her unique story. With a growing online presence, the brand delivers a distinctive experience through effective formulations, aesthetic packaging, and thoughtful storytelling.

About the Role

We’re looking for a dynamic Head of Creative to define and drive the brand’s creative vision across every touchpoint. You’ll shape the brand’s voice, visual identity, and storytelling — building culture-forward ideas that connect deeply with the audience.

This is a hands-on creative leadership role at the intersection of brand strategy, storytelling, and design craft. You’ll collaborate closely with the Founder and cross-functional teams to deliver high-impact campaigns, compelling content, and a consistent brand experience across all platforms.

Key Responsibilities

Creative Direction & Strategy

• Define and uphold the brand’s creative vision across copy, design, and content.

• Translate marketing and business objectives into cohesive creative concepts and campaigns.

• Bridge brand strategy with execution, ensuring all creative output aligns with brand identity and purpose.

Campaign & Asset Leadership

• Oversee 360° creative development — digital campaigns, social media, packaging, merchandise, and collaterals.

• Drive quality and consistency across all brand assets to ensure premium and distinctive output.

• Lead creative processes for both performance-driven assets and medium-production brand films.

Hands-on Creative Oversight

• Get into the details — from tone of copy and edit flow to final design refinements.

• Manage an in-house creative team that functions like a digital agency producing diverse content formats.

• Build creative processes and review structures that enable agility and efficiency.

• Partner with Brand, Product, Growth, and Retail teams to ensure creative consistency across touchpoints.

Team Leadership & Mentorship

• Lead and mentor a young, fast-paced team of writers, designers, and creators.

• Foster a creative culture that values experimentation, ownership, and craft.

• Provide clarity and structure, bridging the gap between strategy and execution.

Mandatory Requirements

• 9–12 years of experience in creative leadership — ideally from a digital-first agency or consumer brand.

• Strong portfolio across design, copy, digital campaigns, and brand storytelling.

• Deep understanding of how creativity drives performance and brand equity.

• Balance creative instinct with business thinking — analytical, aesthetic, and agile in equal measure.

• Prior experience in beauty, personal care, or lifestyle categories is a plus.

• Comfortable leading multi-disciplinary teams and setting scalable creative processes.

• Passionate about design, beauty, and culture, with an eye for trends and details.

• Why Join

• Work directly with the Founders to shape one of India’s most exciting beauty and wellness brands.

• • Build creative impact and visibility in a fast-evolving, high-growth category.

  • Be part of a purpose-driven team that values creativity, authenticity, and bold thinking

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

Registration implies consent to our privacy policies

Thanks,

WinnerBrands Team