Location: Calicut, Kerala
Compensation: Up to ₹15 LPA (CTC)

About the employer brand:

We are a bootstrapped Indian perfume brand built from the ground up and scaled to ₹80 Cr+ ARR—without external funding, celebrity hype, or legacy backing. Headquartered in Calicut, we are redefining fragrance for the modern Indian consumer through sharp storytelling, strong retail presence, and digital-first growth.

What sets us apart: - Profitable, founder-led, and execution-driven - Strong offline + online traction across India - High creative freedom with real business impact - A rare chance to build a national brand from the inside, not just manage one slide on a deck

This role is for someone who wants ownership, visibility, and acceleration—not just a designation.

Title - Asst Retail Marketing Manager

Reporting Head: CMO

Role Overview 

As a Retail Marketer, you will be responsible for designing and executing the strategy that drives store footfall, conversion, and revenue growth across our retail network.

This role combines strategic planning with high-impact on-ground execution. You will build the annual retail marketing plan, run high-impact activations, and continuously optimize initiatives based on measurable outcomes.

You will work closely with Brand, Performance Marketing, and Retail Operations teams to ensure that every campaign, event, or activation ultimately drives store traffic and revenue growth.

This role is ideal for someone who enjoys building high-impact retail experiences, measurable marketing initiatives, and scalable growth playbooks.

Job Description 

1. Retail Marketing Strategy & Planning

• Develop and drive the annual retail marketing plan across all stores

• Identify and prioritize initiatives that drive footfall, trial, and store-level revenue growth

• Allocate and optimize the retail marketing budget across activations, collaborations, and campaigns

• Build scalable frameworks that stores can repeat and improve

• Track ROI for all retail marketing initiatives and optimise for performance.

2. Footfall & Store Growth

Design and execute initiatives that increase high-intent footfall and customer acquisition, including:

• Mall collaborations and in-mall marketing

• Sampling counters and experiential activations

• Catchment marketing and local partnerships

• Store launch marketing campaigns
  
  

3. Retail Activations & Experiences

• Lead BTL initiatives, sampling drives, and in-store experiential events

• Organize kiosk-led workshops and brand experiences

• Drive community engagement activities around stores

• Execute influencer-led retail collaborations

• Plan seasonal and festive retail campaigns

4. Visual merchandising

• Develop and implement store-level visual merchandising to ensure a consistent MYOP brand experience across all retail locations.

• Collaborate with Brand and Creative teams to translate campaign concepts into impactful in-store displays.

• Audit stores regularly to maintain VM consistency, quality, and brand guidelines across the retail network.
  
   

Job Requirements/Mandatory Skills

• 4–7 years of experience in retail marketing, experiential marketing or visual merchandising in retail-led categories

• Experience with consumer brands, lifestyle brands, or retail-driven businesses

• Strong understanding of footfall generation, on-ground activations, and retail growth levers

• Ability to translate marketing activities into clear business outcomes

• Comfortable working in a fast-paced, founder-led environment

• Strong project management and cross-functional collaboration skills
  
  

Non-Negotiables

• Willingness to relocate to Calicut, Kerala

• Prior experience with national or metro-market brands

• Demonstrated ownership mindset (not execution-only roles)

• Ability to work on-ground with teams, not remotely manage

• Comfort working in a bootstrapped, performance-oriented setup

Why This Role Is Worth the Move

• Direct access to founders and decision-makers

• Real P&L and brand ownership, not narrow silos

• Faster growth curve than most metro brand roles

• Opportunity to shape a national fragrance brand at scale

• Lower cost of living with higher quality of life compared to metros

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team