Job Title: Media Planner
Company: Beyond Appliances
Location: Bengaluru
Department: Marketing
Experience: 3 to 6 years
Role Type: Full-time
Reporting To: Marketing Head

About the Company
Bengaluru-based smart kitchen appliances brand focused on building for the modern Indian consumer. The company emphasizes innovation, practicality, and a strong customer-first experience. The team operates in a fast-paced environment with a strong bias for action, rapid experimentation, and outcome-driven decision making.

About the Role
We are looking for a high ownership Media Planner to drive integrated media planning and execution across digital and influencer channels. This role combines strategic thinking with hands-on execution where you will be responsible for planning, budgeting, coordination, and performance tracking across campaigns. The role is suited for someone who thrives in fast-moving environments and is comfortable owning outcomes end to end.

Key Responsibilities

Media Planning and Strategy
• Build integrated media plans across Meta, Google, influencer, and other relevant channels
• Translate business objectives into channel strategies, budgets, timelines, and KPIs
• Identify new channels, formats, and opportunities for scale

Campaign Execution and Coordination
• Own campaign readiness including planning, creative requirements, and asset timelines
• Work closely with creative, content, performance, and operations teams to ensure smooth execution
• Ensure campaigns are launched on time and aligned to business goals

Influencer and Partner Management
• Manage influencer and creator collaborations including briefs, deliverables, timelines, and reporting
• Liaise with platforms, vendors, and partners to unlock better pricing and opportunities

Performance Tracking and Optimization
• Monitor campaign performance on a daily basis and identify trends and gaps
• Drive optimizations across targeting, creatives, and channel mix with clear rationale
• Manage budgets with a focus on efficiency, pacing, and ROI

Reporting and Insights
• Build weekly performance reports with clear insights, learnings, and next steps
• Highlight what worked, what did not, and define future experiments
• Support data-backed decision making across campaigns

Launch and Integrated Planning
• Support product launches and brand moments with cross-channel media planning
• Ensure consistency across paid, organic, and influencer efforts

Mandatory Skills
• 3 to 6 years of experience in media planning across digital and influencer ecosystems
• Strong understanding of Meta and Google platforms including audiences, formats, and measurement
• Experience managing budgets, pacing, and performance tracking
• Strong coordination skills with the ability to manage multiple campaigns simultaneously
• Clear communication and structured thinking
• Strong analytical mindset with comfort working with data

Preferred Skills
• Experience working with D2C, ecommerce, or digital-first brands
• Exposure to performance marketing and conversion-led planning
• Familiarity with GA4, UTMs, pixel tracking, and reporting dashboards
• Experience working on offline initiatives like events, activations, or partnerships

What Success Looks Like in the First 60 to 90 Days
• A clear and consistent media planning and reporting rhythm is established
• Campaign execution becomes faster and more coordinated across teams
• Media plans are more structured, measurable, and easier to scale
• Regular, high-quality experiments and optimizations are driven through data

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team