Job Title: Associate Vice President – Digital Engagement & E-Commerce Strategy

• Location: Hybrid (3 days in-office)

• Experience: 12–18 years

• Role Type: Fractional/ Consulting

• Reporting To: Senior Leadership

• Team Structure: Leadership Role

• Compensation: Upto 24LPA + Profit share + ESOPs

About the Company

A fast-growing, consulting-led digital commerce and growth strategy firm working with consumer brands to unlock revenue across digital ecosystems. The company partners closely with brands across marketplaces, D2C, and performance channels, helping them scale sustainably through sharp strategy, execution rigor, and data-backed decision making. With a strong focus on outcomes, the firm operates at the intersection of consulting and execution, enabling measurable business impact for its clients.

About the Role

We are looking to onboard a senior, business-first digital leader to drive end-to-end digital growth strategy for client brands. This is a frontline revenue and growth role focused on leveraging digital ecosystems including marketplaces, D2C, and performance channels to unlock measurable business outcomes. The role sits within the senior leadership team with direct influence on client growth, strategic direction, and the company’s own business trajectory. This is not a backend, product, or execution-only role. It requires strong business thinking, ownership, and the ability to translate digital levers into revenue impact.

Key Responsibilities

Digital Growth Strategy

• Diagnose and scale client brands’ online businesses across marketplaces and owned channels

• Identify growth gaps versus competition and build clear, actionable strategies

E-commerce & Marketplace Strategy

• Build go-to-market strategies across platforms such as Amazon, Flipkart, and D2C ecosystems

• Drive decisions across pricing, assortment, merchandising, and visibility levers

Performance & Analytics-Led Decisioning

• Deep dive into digital and marketplace metrics to identify opportunities for growth

• Translate data into sharp interventions that improve revenue and profitability

Client Advisory & Revenue Ownership

• Work closely with clients in a consultative capacity

• Convert insights into tangible business outcomes including revenue growth and margin improvement

Cross-Channel Integration

• Align performance marketing, content, and marketplace strategies into a unified growth engine

• Ensure consistency across channels to maximize impact

Leadership Contribution

• Act as a core member of the leadership team

• Contribute to overall business growth, strategic direction, and capability building

Mandatory Skills

• 12–18 years of experience in digital, e-commerce, or growth strategy roles

• Strong expertise in digital analytics, marketplace strategy, and online GTM planning

• Hands-on familiarity with marketplaces, D2C ecosystems, and performance marketing platforms

• Proven ability to diagnose and improve online business performance versus competitors

• High ownership mindset with the ability to operate in ambiguity and build from scratch

• Strong communication, storytelling, and client-facing skills

• Willingness to travel frequently for client engagements

Ideal Candidate Guardrails

• Has demonstrated entrepreneurial experience such as building, scaling, or attempting a venture

• Has operated in high-ownership environments such as zero-to-one or one-to-scale journeys

• Thinks like a business owner and not just a functional specialist

• Strong bias for action with comfort in ambiguity and unstructured problem statements

• Ability to connect digital metrics directly to revenue and profitability outcomes

• Not a fit for candidates who have only worked in highly structured, execution-only corporate roles without ownership exposure

• Likely to thrive if they have led P&L, business units, or client portfolios with direct revenue accountability

Compensation

• Fixed monthly retainer

• Performance-linked incentives tied to business growth

• ESOPs aligned with long-term value creation

Application Process

• Initial Screening

• Case Study or Assignment

• Case Discussion

• Final Leadership Round

Why Join

• Direct influence on business outcomes and client growth

• Opportunity to operate as a business leader rather than a functional specialist

• High ownership role with visibility and impact at a leadership level

• Work closely with founders and leadership on shaping a high-growth consulting business

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

 Registration implies consent to our privacy policies

Thanks,

WinnerBrands Team