About the brand:

The brand's vision is to build Southeast Asia’s largest beauty distribution ecosystem. It offers established, emerging, and global brands looking to launch in the vibrant Southeast Asia market a single platform where they can access independent sellers, customers, and creators. Their mission is to make quality products accessible to customers and increase earnings for the brand and seller partners backed by top-tier global and regional investors such as Alpha Wave Incubation, Alpha JWC Ventures, AC Ventures, and Alfamart – the largest retail chain in Indonesia. They have built one of the top seller-focused platforms in Indonesia in a short period of time, have a fast-growing D2C business, and have international expansion plans for both of these formats in the foreseeable future.

Brand’s culture:

The team is global, based across six geographies, and from multiple nationalities. You’ll work with colleagues who have worked at leading global and regional startups and corporates. A data-driven, meritocracy where the best ideas thrive and value creativity, accountability, and a bias for action. Making beauty entrepreneurs successful is at the core of what the brand does, and they value entrepreneurial colleagues with perseverance and grit. We have had a very capital-efficient journey thus far, and value frugality in colleagues vs. growth at all costs and discounts/incentives to grow mindsets.

Roles and Responsibilities:

As a performance marketing lead, you will be responsible for:

• Drive user growth for the brand's verticals - B2C and Seller acquisitions.
• Using platforms like Tiktok, Shopee, and Meta platforms to acquire more customers for exclusive brands.
• Run a large volume of experiments to help Exclusive brands go viral in a cost-efficient manner.
• Own the end-to-end channels management while. closely partnering with product and engineering teams to run experiments that can acquire customers and sellers cost-effectively
• Experiment with various constructs, campaign types, user cohorts, channels, and ad platforms for Raena businesses and generate actionable insights and business outcomes.
• Deliver on metrics such as CAC (Cost of Customer Acquisition), LTV (Lifetime Value), and ROAS (Return on Ad Spend) while growing topline.
• Evaluate relevant tools leading to clear measurement and attribution of the various campaigns activated.
• Be a part of expanding the brand into new markets in the South East Asia region, and also set up, scale, and grow the platform.

The skills we value in this role:

Soft Skills and Characteristics:

• Data-driven and structured thinker- the ability to analyze large volumes of data – both internal and third party to decide strategy and iterate on a path forward. You eat Excel for breakfast and pivot tables are your best friend.
• Creative- ability to think outside the box to come up with clutter-breaking campaigns, new ways of targeting customers, and new channels to use. Creativity that thrives under constraints – the ability to and enjoys delivering more with less.
• Endless curiosity and growth mindset- always looking to improve the status quo through an understanding of new tools, technology, platform, or data that can help us improve marketing.
• Bias for action and ability to get hands dirty- we are a lean team without distinction between doers and thinkers.
• Ability to dive deep to solve problems.
• Respect for and ability to understand regional culture and nuances.

Technical Skills and Prior Experience desired:

• Experience scaling a direct-to-consumer brand using online search, content marketing, Facebook ads, and marketplace ads, ideally regionally.
• Experience of scaling small or early-stage brands within realistic timeframes, backed with analytical data and business cases.
• Track record of working with Google AdWords, Facebook Audience Network, and Google Display Network and delivering results.
• Track record of delivering results using content marketing and social media marketing. Familiarity with tools that allow measurement of social media results.
• Hands on Google analytics, Google Studio Manager and other relevant tools for daily reporting/MIS.
• Exposure to UAC/App marketing campaigns will be a plus.

Good to have:

• Top Tier MBA or quantitative undergraduate/postgraduate degree strongly preferred.
• Experience working in a scale-up stage company is strongly preferred.
• Experience working in the d2c sector can be a plus
• Willingness to relocate
• Open to travel

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

Thanks,

< WB Consultant >