Growth Marketing Lead | A direct-to-consumer mattress brand
Title - Growth Marketing Lead
Experience: 4+ years
Expected Notice Period: Immediate to 30 Days
Opportunity Type: Full Time
Engagement Type: Onsite
Location: Mumbai ( Sakinaka, Andheri East )
About the Brand
A direct-to-consumer mattress brand. Who've created India's most comfortable mattress after over only a few years of R&D. This brand is known for its innovative designs and commitment to providing quality sleep solutions.
Founded with a mission to revolutionize the way people sleep, Flo offers a range of mattresses that combine ergonomic design with advanced materials to ensure optimal comfort and support.The brand has gained a significant following in the bedding industry and is recognized for its customer-centric approach and transparent pricing.
Key Role and Responsibilities
Own the P&L, digital marketing & app-based capabilities of the house of brands.
Accountable for the end-to-end customer experience and for driving growth within traffic, paid conversions, brand content distribution, overall contributions to revenue.
Leverage your extensive experience in developing data-driven media strategies and tactics to drive positive ROI across e-commerce platforms and content channels ( own and affiliates )
Monitor site and channel performances and drive continuous ways to improve further and optimise
Build and own best-in-class, performance-optimised acquisition strategy and own the day-to-day execution and optimisation of campaigns on all key platforms (Instagram, Facebook,Youtube, Google Adwords etc.)
Accountable for delivering insights, analysis, and recommendations across the E-Commerce functions, taking ownership of the funnel analysis, performing weekly and monthly reports to track company performances and MIS.
Work effectively with third-party partners and agencies
Lead the team in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth
Run campaigns specific to certain categories to increase reach
Must Haves
1. Primary channel expertise - Google, Meta and Web store Position is mandatory.
2. Monitoring and optimizing site and channel performances.
3. Overall performance marketing experience in retention, new customer acquisition, awareness along the E-commerce channels required.
4. Candidate should have steady exposure in Digital Marketing.
5. Prior expertise in E-commerce and scaling up online businesses is a plus
Mandatory Traits ( Non -negotiables )
1. Data-driven decision-making for driving growth initiatives
2. Should prioritize tasks, allocate resources effectively, and optimize ROI
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressive startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/
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Thanks,
WB Consultants
- Department
- Growth
- Role
- Category Marketing - E-commerce/D2C
- Locations
- Mumbai
Mumbai
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. We are backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy. We find opportunities with progressives startups and brands in the marketing domain with multiple engagement models for our talent partners, freelance / part-time or full-time.
Join our community using the below link:
We also collaborate and provide learning opportunities to ensure our community thrives not just by accessing exclusive work opportunities, but also by unlearning and relearning throughout their marketing careers.
Please visit our academy and see what's planned for the future.
Growth Marketing Lead | A direct-to-consumer mattress brand
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