About the employer brand

The conglomerate is guided by the mission to be Earth's most customer-centric company and develop new technologies & products on behalf of it's customers: shoppers, sellers, content creators, and developers around the world that change lives. They embrace new ways of doing things, make decisions quickly, and are not afraid to fail. Their actions, goals, projects, programs, and inventions begin and end with the customer top of mind and their approach is to make smart, fast decisions, stay nimble, invent, and focus on delighting their customers.

Roles And Responsibilities -

As the content strategist , you will be pivotal in shaping the positioning of our brand and various campaigns. The role demands a balanced merge of copy and content coming together elevating the brand with relevant support system. The role can also be a custodian of anything words that goes to the public.

Your responsibilities will include creating strategies for launches, and seasonal promotions, and developing engaging narratives.

• Lead the conceptualization and execution of campaigns, producing engaging and relevant content across various formats to drive brand awareness and engagement for the main brand, contributing to its positioning.
• Collaborate with key stakeholders from marketing, sales and general leadership on initiatives leading to brand awareness, equity and revenue growth.
• Understand the brand and its verticals from a Brand point of view and position it in the market through great topical content - researched and creative.
• Develop effective, original, and targeted marketing copy and content for the promotion and positioning of the TG.
• Develop the brand content, overall content tonality which will be experienced on multiple channels like retail, hyper-local apps, brand apps, websites, events, and more touchpoints and Write product statements for packaging
• Conducting in-depth research on industry-related topics in order to develop original content and also get into user studies to understand the target audience deeply to design effective content.
• Awareness and ability to work within frameworks of Marketing and Branding
• Develop a vibrant community from the existing and potential users resonating with the problems solved by the brand.
• Develop a Design system for accurate tones, styles, and consistency in writing content.
• Develop monthly reports on, create engaging multimedia content across multiple platforms and prepare compelling customer journeys, analysing its results and course correcting when needed
• Crafting app-based content.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/