Location: Remote
Experience: 1–3 years
Department: Marketing
Reports to: Head of Brand Marketing

Offered CTC - upto 12 LPA

Preference - We would ideally like to hire a candidate who has directly worked on referral or incentive-led user acquisition programs with hands-on experience in growth or marketing operations within a B2C or ed-tech environment, not just a generalist marketer. 

About the brand -

An innovative ed-tech platform transforming extracurricular education for children aged 5–14 through interactive, high-quality online classes in music, dance, chess, and public speaking. With a mission to make skill-based learning fun and accessible, it has empowered over 21,000 learners across 40+ countries. The platform offers flexible group and one-on-one sessions tailored to different proficiency levels. Backed by a passionate team and expert instructors, it emphasizes holistic development through creativity and confidence-building. Achieving a strong global presence, it boasts a 4.8/5 learner satisfaction rating. The company has scaled rapidly, crossing $1M in ARR within 18 months of launch and continues to grow aggressively across key international markets.

Role Overview
We are looking for an enthusiastic and detail-oriented Referral Program Associate to help scale our referral-based growth initiatives. This is a high-impact role for someone early in their career who’s eager to drive user acquisition and revenue growth by working across teams and coordinating the execution of our referral programs.

This role offers exposure to growth marketing, program operations, and cross-functional collaboration, making it ideal for someone looking to grow into a broader marketing or strategy role.

Key Responsibilities

Referral Program Execution
- Assist in planning and running referral campaigns for customers and partners.
- Monitor referral program performance and maintain key dashboards and reports.
- Manage reward tracking and assist with processing payouts in coordination with
Finance.

Cross-functional Coordination
- Liaise with Sales teams to ensure timely lead handoff and feedback loops.
- Coordinate with Finance for accurate and timely processing of rewards and
incentives.
- Work with the Tech/CRM team to ensure smooth tracking and automation of
referral entries and actions.

Program Support & Optimization
- Identify operational inefficiencies and suggest improvements.
- Communicate with referrers and potential leads to maintain high engagement.
- Assist in drafting referral-related copy, outreach messages, and FAQs.

Requirements

Must-Have Skills
- 1–3 years of experience in marketing operations, growth, partnerships, or program
management roles.
- Strong organizational and coordination skills with a bias toward action.
- Comfort with spreadsheets (Excel/Google Sheets) and basic data analysis.
- Good communication skills and the ability to work with multiple stakeholders.

Bonus Points For
- Exposure to CRM tools (HubSpot, Salesforce) or marketing automation platforms.
- Prior experience in consumer tech, edtech, or B2C referral/growth programs.
- A proactive, curious mindset and a desire to grow quickly within a fast-paced team.

What You’ll Gain
- Hands-on experience in managing a core revenue-driving channel.
- Cross-functional learning with growth, sales, finance, and tech teams.
- A chance to own and grow a program from early stages to scale.
- A fast-learning environment where your ideas and initiative will be valued.

About Winnerbrands 

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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