Title - Content Specialist

Experience: 3+ years
Location: Bengaluru (On-site preferred)
Compensation: Upto 11 Lacs

Reporting: Marketing Head

About the employer brand:

An innovative, purpose-driven startup revolutionising the Indian footwear industry. Designed for movement and made with care for the planet, the brand creates world-class sustainable footwear for Indians across all walks of life. Our science-backed, Made-in-India products are rated among the most sustainable shoes in the world. The company is founded by global footwear experts and backed by marquee investors from the US and India.

If you’re excited by the opportunity to work with a disruptive brand that’s at the intersection of design, innovation, and sustainability – you’ll love it here. It’s a fast, fun, and meaningful ride.

 Role Overview 

We're looking for a creative and energetic Content Specialist to join our marketing team. In this role, you will be the brand’s visual storyteller – crafting fun, engaging, and trendsetting content that resonates with our audience. From ideating concepts and storyboarding, to filming and editing content for our social media and campaigns – you will play a key role in shaping Plaeto’s voice online.

This is a great opportunity for someone passionate about content creation and excited to work with a bold, cutting-edge brand.

Job Description 

• Conceptualize and execute creative content – including videos, photos, reels, etc. – across platforms.
• Develop shot lists, storyboards, and visual concepts for campaigns and always-on content.
• Handle filming and photography using professional equipment.
• Use lighting techniques to create the desired tone and mood for content.
• Edit videos and motion graphics using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator.
• Manage post-production workflows including color grading, audio syncing, and visual effects.
• Collaborate closely with the design and marketing teams to ensure brand consistency.
• Stay up to date with content trends, especially in the lifestyle and youth spaces.

Job Requirements/Mandatory Skills

• 3+ years of hands-on experience in content creation, video shooting, and editing.
• Proficiency with Adobe Premiere Pro, After Effects, Photoshop (Illustrator is a plus).
• Strong portfolio that demonstrates your storytelling skills across different formats.
• Understanding of visual aesthetics, pacing, and content for social media platforms.
• Attention to detail and ability to work in a fast-paced environment.

  Preferred traits

• Prior experience in a lifestyle or consumer brand.
• Understanding of sneaker/streetwear culture.
• Familiarity with tools like CorelDRAW is a bonus.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

< WB Consultant >