Job Title: Deputy Marketing Head

Reporting: Co-founder

Experience: 6-10 years

Location: Gurgaon

Compensation: Open to discuss

About the Brand

A fast-growing, digital-first personal care brand that’s redefining how Indian women engage with self-care. Focused specifically on the hair care category, the brand blends the art and science of haircare to create high-performing, clean, and organic formulations meticulously crafted for Indian hair types and weather conditions.

Their premium, design-led products celebrate individuality, confidence, and conscious living, helping every woman discover, embrace, and express her unique hair story.

With a growing presence across both online and offline channels, the brand combines effective formulations, aesthetic packaging, and thoughtful storytelling to deliver a distinctive and joyful customer experience.

Role Overview

We are looking for a dynamic and creative Deputy Marketing Manager to drive marketing campaigns, scale brand awareness, and support business growth. This role is ideal for someone who thrives at the intersection of brand, performance, and community.

Key Responsibilities

- Brand & Campaign Strategy: Assist in planning and executing marketing strategies to build brand equity and drive growth.

- Integrated Campaign Execution: Lead end-to-end campaigns across digital, social, influencer, email, and offline touchpoints.

- Performance Collaboration: Work closely with performance teams to align brand messaging with ROI-driven outcomes.

- Influencer & Creator Marketing: Identify and manage relationships with influencers and creators to increase brand visibility.

- Content Supervision: Guide content development for various platforms, ensuring consistency in tone, messaging, and aesthetics.

- New Product Launches: Drive go-to-market planning for product rollouts — messaging, creative, partnerships, and launch strategy.

- Market & Consumer Insights: Stay updated on category trends, consumer preferences, and competitor activity to inform decision-making.

Ideal Candidate Profile

- 6–10 years of experience in brand/marketing roles within D2C / FMCG/ lifestyle consumer categories

- Proven track record in managing digital-first campaigns and influencer collaborations.

- Strong understanding of marketing analytics and consumer journeys.

- Creative eye with a pulse on youth trends, content, and culture

- Self-starter with the ability to work in a fast-paced, entrepreneurial environment.

What’s in it for You

- Work closely with founders and shape a fast-growing consumer brand from the ground up.

- A mix of creative and strategic exposure across the marketing funnel.

- Open, collaborative, and innovation-driven work culture.

- Competitive compensation and career growth opportunities.

About WinnerBrands 

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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