Location: Remote 

Department: Performance Marketing / Growth 

Experience Level: 4–8 years 

Reports To: GM- Marketing

About the employer brand:

An innovative ed-tech platform transforming extracurricular education for children aged 5–14 through interactive, high-quality online classes in music, dance, chess, and public speaking. With a mission to make skill-based learning fun and accessible, it has empowered over 21,000 learners across 40+ countries. The platform offers flexible group and one-on-one sessions tailored to different proficiency levels. Backed by a passionate team and expert instructors, it emphasizes holistic development through creativity and confidence-building. Achieving a strong global presence, it boasts a 4.8/5 learner satisfaction rating. The company has scaled rapidly, crossing $1M in ARR within 18 months of launch and continues to grow aggressively across key international markets.

Title - Performance Marketing Experts (Meta Advertising)

Role Overview 

We are seeking a dynamic and detail-oriented Meta Advertising Manager who not only understands high-level digital strategy but also thrives in the trenches of ad execution. This is a fullstack performance marketing role focused on driving ROI through Meta platforms (Facebook, Instagram). The ideal candidate will be equally comfortable devising data-backed strategies and rolling up their sleeves to implement, test, and optimize campaigns hands-on.

Job Description:

 Strategy & Planning 

• Develop and own the end-to-end Meta ads strategy aligned with business goals (lead gen, CAC reduction, revenue growth, etc.). 
•  Translate brand and product objectives into paid advertising roadmaps and channel-specific KPIs. 
• Identify new growth opportunities within Meta ecosystem (Reels, Stories, Advantage+ Shopping, Lead Ads, etc.). 
• Collaborate cross-functionally with design, content, analytics, and sales teams for aligned campaign planning. 

Execution & Optimization

• Independently set up, launch, monitor, and scale Meta ad campaigns across funnels. 
• Define targeting logic, and work closely with creative teams to develop scroll-stopping assets. 
• Conduct A/B tests across creatives, audiences, placements, bidding strategies, and landing pages. 
• Regularly monitor performance dashboards (Ads Manager, GA4, or similar) to drive datainformed decisions. 

Analytics & Reporting 

• Track and report on campaign performance vs targets (ROAS, CTR, CPL, CPM, CAC, etc.). 
• Set up and validate events using Facebook Pixel, Conversions API, and other attribution tools. 
• Prepare weekly and monthly performance reviews with insights and clear actionable.
  
   

Job Requirements

 Mandatory Traits ( Non -negotiables )

•  4+ years of hands-on experience managing Meta Ads with proven ROI results.
• Deep knowledge of Meta Business Manager, Ads Manager, Pixel setup, and campaign architecture.
•  Comfort with performance metrics, attribution modelling, and analytical decision-making.
•  A portfolio of successful campaigns with clear before/after metrics (to be shared in interview )
• Strong proficiency in Microsoft Excel or Google Sheets with a solid command of formulas, pivot tables, and lookups. 
• Excellent data analysis skills – must be able to interpret campaign performance, identify patterns, and make actionable recommendations based on data.

Preferred traits

• Experience with international targeting, especially for US, Middle East, or Southeast Asia markets. 
• Experience with ad budget ownership of ₹10L+/month 

What Success Looks Like 

1. Campaigns that consistently meet or exceed CPL/ROAS/CAC goals. 
2. Optimized campaign structures that reduce wasted spend. 
3. Strategic experimentation that leads to scalable growth. 
    

 Why should you apply for this job?

1. Be part of a high-growth, mission-driven ed-tech brand. 
2. Work with a lean and agile marketing team that values ownership. 
3. Opportunity to make a visible business impact every quarter.

 About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Talent Team