Job Title: Manager – Growth Marketing (Online PGP)

Location: Bangalore (On-site – Electronic City)

Compensation: ₹15 LPA

Role Type: Full-time

Reporting To: Leadership Team (Growth/Marketing)

Team Structure: Individual Contributor

About the Company

A fast-growing, venture-backed technology-led education company focused on upskilling working professionals and building next-generation talent pipelines.

With a strong presence in the online learning ecosystem, the company offers industry-relevant programs across technology, business, and data science, designed in collaboration with leading practitioners and global experts.

Backed by marquee global investors and recognized among high-growth companies in Asia-Pacific, the organization is on a mission to redefine outcomes-driven education through scalable, high-impact programs.

About the Role

We are looking for a high-ownership, execution-first Manager – Growth Marketing to drive end-to-end business performance for a flagship Online PGP (Business Program).

This is not a channel-focused role; it is a program ownership mandate where you will be responsible for planning, launching, scaling, and delivering revenue outcomes across cohorts.

You will work closely with senior leadership and cross-functional teams to drive enrollment growth, optimize funnel performance, and ensure strong business outcomes.

This role is ideal for someone who thrives in high-accountability environments, enjoys owning a P&L, and wants to directly influence business growth.

Key Responsibilities

Business Ownership & Planning

• Own end-to-end program performance including revenue, enrollments, CAC, ARPU, and overall P&L

• Build cohort-level business plans including budgets, lead targets, funnel goals, and conversion projections

• Present plans to leadership and translate them into actionable execution roadmaps

Cross-Functional Execution

• Drive alignment across Performance Marketing, CRM, Brand, Content, Design, Social, Research, Events, and Sales

• Plan and execute demand generation initiatives such as webinars, masterclasses, and conversion-focused campaigns

• Ensure consistent visibility and demand generation across both paid and organic channels

Funnel Ownership & Optimization

• Track and optimize performance across the entire funnel from lead generation to final conversion

• Analyze campaign effectiveness across messaging, creatives, targeting, and user journeys

• Drive data-backed decisions to scale, pivot, or optimize initiatives

• Build strong feedback loops with Sales to improve lead quality and conversion rates

Communication & Stakeholder Management

• Own user journey, communication, and messaging to maximize conversion performance

• Collaborate with Research teams to integrate market insights into strategy

• Act as the single point of accountability for program outcomes, proactively identifying risks and solving for them

• Provide regular performance updates and insights to leadership

Mandatory Skills

• 4–6 years of experience in Growth Marketing, Program Management, or GTM roles

• Proven experience in launching or scaling products or programs, preferably in EdTech or consumer internet

• Strong ownership of business metrics including revenue, CAC, LTV, and funnel performance

• Demonstrated ability to drive cross-functional execution without formal authority

• Strong analytical thinking and structured problem-solving skills

• High execution intensity with a bias for action

• Excellent stakeholder management and communication skills

Application Process

• Qualifying Round

• Assignment

• Assignment Discussion

• Final Interview

Why Join

• High-impact, ownership-driven role with direct influence on revenue outcomes

• Work closely with experienced leadership from top global organizations

• Fast-paced, meritocratic culture with strong learning and growth opportunities

• Premium on-site work environment with strong employee benefits

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team