Role: Marketing Lead
Location: Gurugram (Work from Office)
Reporting To: Founder
Industry: Beauty & Wellness

Compensation: Open to discuss

About the Company

A fast-growing, digital-first personal care brand that’s redefining how Indian women engage with self-care. Focused specifically on the hair care category, the brand blends the art and science of haircare to create high-performing, clean, and organic formulations meticulously crafted for Indian hair types and weather conditions.

Their premium, design-led products celebrate individuality, confidence, and conscious living, helping every woman discover, embrace, and express her unique hair story.

With a growing presence across both online and offline channels, the brand combines effective formulations, aesthetic packaging, and thoughtful storytelling to deliver a distinctive and joyful customer experience.

About the Role

We are seeking a Marketing Lead who blends strategic thinking with creative execution, someone who has built and scaled brands from the ground up, yet also understands the rigor and processes of brand building. You will work closely with the Founder to define brand direction, lead marketing strategy across channels, and build a team that delivers measurable impact on awareness, engagement, and performance.

Key Responsibilities

Creative Strategy & Campaign Leadership: Define and lead 360° brand and marketing campaigns from large-scale productions to high-frequency, fast-paced digital creatives across customer touchpoints.

Performance Creative Oversight: Drive the creative side of performance marketing, ensuring digital assets (reels, statics, videos) are fresh, high-performing, and on-brand.

Content Production Management: Oversee in-house brand media and production teams to deliver a steady pipeline of short-format and mid-production brand films  content that’s engaging and culturally relevant.

Digital Creative Operations: Manage an in-house digital creative agency setup, ensuring agile execution of multiple creatives across platforms.

Social Media & Owned Channels: Scale the brand’s social presence across Instagram, YouTube, and emerging platforms through engaging, community-driven content.

Campaign & Calendar Planning: Lead the planning and execution of brand, seasonal, cultural, and product launch campaigns aligned to key business moments.

Cross-Functional Collaboration: Work closely with performance marketing, product, and retail teams to ensure creative alignment across touchpoints.

Team Leadership: Build and guide creative, media, and digital teams with a culture of speed, innovation, and brand consistency.

Ideal Candidate Profile

• 9–12 years of experience in brand management and marketing leadership.

• Proven exposure to legacy FMCG / beauty / personal care brands and growth-stage or D2C brands.

• Strong understanding of consumer brand building, digital marketing ecosystems, and omnichannel strategy.

• Hands-on with both strategy and execution; entrepreneurial, analytical, and creative in equal measure.

• Excellent stakeholder management and communication skills; able to work closely with founders and senior leadership.

• Passion for beauty, wellness, and lifestyle, with a pulse on emerging trends and consumer behavior, is a plus.

Why Join

• Work directly with the Founder to shape one of India’s most exciting beauty and wellness brands.

• Drive impact and visibility in a fast-evolving, high-growth category.

• Be part of a purpose-driven brand that values creativity, authenticity, and bold thinking.

About WinnerBrands 

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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