Title: Influencer Marketing Associate

Experience: 2+ years

Location: Remote

Compensation: Up to 12 LPA

Role Type: Full-time

About the Employer Brand

The organization is a growth-focused digital marketing agency that partners with businesses to drive customer acquisition, improve marketing efficiency, and accelerate business growth. With a focus on performance-driven strategies and digital marketing solutions, the agency works with brands to strengthen their market presence and achieve measurable growth outcomes.

We are looking for an Influencer Marketing professional with a minimum of 2 years of experience, preferably within the D2C space, to drive influencer collaborations and execute impactful influencer marketing campaigns.

The ideal candidate should have hands-on experience identifying relevant creators, building influencer partnerships, negotiating collaborations, managing campaign execution, and tracking performance. This role requires a good understanding of the D2C ecosystem, social media trends, and influencer-led brand growth.

Key Responsibilities

Influencer Identification and Partnerships

• Identify and shortlist relevant influencers and content creators across Instagram, YouTube, and other social media platforms.

• Build and maintain relationships with influencers, creators, and talent agencies.

• Evaluate influencers based on audience relevance, engagement, content quality, and brand alignment.

• Negotiate commercials, deliverables, and collaboration terms.

Campaign Planning and Execution

• Plan and execute influencer marketing campaigns aligned with brand objectives.

• Coordinate influencer collaborations from initial outreach to content delivery and campaign completion.

• Develop campaign briefs, communicate brand guidelines, and ensure timely execution.

• Work with influencers to develop engaging and relevant content.

• Manage multiple influencer campaigns and collaborations simultaneously.

Performance Tracking and Reporting

• Monitor campaign performance through reach, impressions, engagement, clicks, and conversions.

• Track campaign budgets and evaluate influencer marketing ROI.

• Maintain influencer databases, campaign trackers, and performance reports.

• Identify high-performing creators and opportunities for long-term partnerships.

• Explore emerging influencer marketing trends, platforms, and strategies.

Job Requirements

• Minimum 2 years of experience in influencer marketing, preferably within a D2C brand.

• Hands-on experience managing influencer collaborations and campaigns.

• Strong understanding of Instagram, YouTube, and the influencer ecosystem.

• Experience with influencer identification, outreach, negotiations, and relationship management.

• Understanding of campaign metrics, engagement rates, reach, and conversions.

• Strong communication, coordination, and negotiation skills.

• Ability to manage multiple campaigns and work independently in a remote setup.

Preferred Traits

• Experience working with D2C, e-commerce, or consumer brands.

• Existing network of influencers and content creators.

• Understanding of performance-driven influencer marketing and creator-led growth.

• Familiarity with influencer discovery and campaign management tools.

• Proactive, creative, and well-organized approach to campaign execution.

Why Should You Apply for This Job?

• Work with a growing consumer-focused brand.

• Take ownership of influencer marketing campaigns and creator partnerships.

• Build impactful collaborations with content creators.

• Work remotely with flexibility and ownership.

• Contribute directly to brand visibility, engagement, and growth.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team