Growth / Performance Marketing Lead - An Established Organic Food Brand
Experience: 5+ years
Expected Notice Period: Immediate to 30 Days
Opportunity Type: Full Time
Engagement Type: Onsite
Location - Bengaluru ( bannerghatta road bangalore )
Compensation: Up to 18 LPA ( As per experience )
About the Brand
A leading organic food brand based in India, known for its commitment to sustainable farming practices and high-quality dairy products. With a focus on organic farming methods, the company ensures the well-being of its cows and the purity of its products and offer a range of dairy items, including milk, yogurt, ghee, and paneer, all produced without synthetic pesticides,fertilizers, or antibiotics.
The brand has gained popularity for its premium organic offerings and its dedication to environment and social responsibility.
Key Role and Responsibilities
Own the P&L, digital marketing & app-based capabilities of the house of brands.
Accountable for the end-to-end customer experience and for driving growth within traffic, paid conversions, brand content distribution, overall contributions to revenue, and profit from own brand app.
Devise and execute a mobile-first growth strategy for the brand app with consistent acquisition and retention growth
Leverage your extensive experience in developing data-driven media strategies and tactics to drive positive ROI across e-commerce platforms, app stores and content channels ( own and affiliates )
Monitor site and channel performances and drive continuous ways to improve further and optimise
Build and own best-in-class, performance-optimised acquisition strategy and own the day-to-day execution and optimisation of campaigns on all key platforms (Instagram, Facebook,Youtube, Google Adwords etc.)
Accountable for delivering insights, analysis, and recommendations across the E-Commerce functions, taking the ownership of the funnel analysis, performing weekly and monthly reports to track company performances and MIS.
Work effectively with third-party partners and agencies
Lead the team in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth
Run campaigns specific to certain categories to increase reach
Run event specific campaigns to help bring in footfall to all of Akshayakalpa’s IPs
Must Haves
1. Experience in Marketplace management, Mobile Marketing, PPC Ads, Operations and Event Marketing.
2. Primary channel expertise - Google, Meta and Web store Position is mandatory.
3. Monitoring and optimizing site and channel performances.
4. Overall performance marketing experience in retention, new customer acquisition, awareness along the E-commerce channels required.
5. Candidate should have steady exposure in Digital Marketing.
6. Prior expertise in E-commerce and scaling up online businesses is a plus
Mandatory Traits ( Non -negotiables )
1. Data-driven decision-making for driving growth initiatives
2. Should prioritize tasks, allocate resources effectively, and optimize ROI
3. Feels strongly about sustainability and is trying to make conscious choices.
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressive startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/
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Thanks,
< WB Consultant >
- Department
- Growth
- Locations
- Bengaluru
Bengaluru
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. We are backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy. We find opportunities with progressives startups and brands in the marketing domain with multiple engagement models for our talent partners, freelance / part-time or full-time.
Join our community using the below link:
We also collaborate and provide learning opportunities to ensure our community thrives not just by accessing exclusive work opportunities, but also by unlearning and relearning throughout their marketing careers.
Please visit our academy and see what's planned for the future.
Growth / Performance Marketing Lead - An Established Organic Food Brand
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