Experience: 5 - 7 years

Salary: upto INR 10 Lacs p.a (based on experience)

Expected Notice Period: Immediate to 30 days

Opportunity Type: On-site, Chennai office / Remote 

About the employer brand:

A health-tech brand offering on-demand consultations with general medical practitioners based in Perth, Australia founded by Indian-origin founders.

It offers 24hr on-demand tele health – see an AHPRA registered GP for an online consultation, prescription, or referral within 15 minutes, or request an online medical certificate.

The brand just hit an impressive USD 3 million ARR with an agile team and wishes to expand and set up a marketing team at its Chennai office serving them, while closely working with the CMO and marketing leadership working from their Australia office.


 Title - SEO Manager

Role Overview:
We are seeking an experienced and results-driven SEO Manager this individual will report to the Marketing/Product Head and will be responsible for developing and executing world-class SEO and content marketing strategies. The SEO Manager will collaborate with internal copywriters and the marketing team to ensure optimal SEO practices are applied across the board.

Key Responsibilities:

• Oversee SEO & content strategy for all associated websites.
• Conduct technical SEO audits and report findings to improve rankings and conversions.
• Implement SEO best practices and provide guidance to internal copywriters to ensure high-quality SEO content.
• Write and optimize meta titles, descriptions, and on-page copy based on market trends.
• Conduct keyword research and competitive analysis to inform content strategy.
• Provide search engine accessibility consulting and manage content agencies and freelance writers.
• Develop and execute link-building strategies and collaborate on conversion optimization efforts.
• Measure the effectiveness of SEO initiatives through regular reporting (weekly/monthly/quarterly metrics).
• Participate in App Store Optimization (ASO) discussions to ensure optimal product placement.
• Develop strategies to grow organic visibility on both the App Store and Google Play Store through ASO.
• Track, analyze, and optimize keywords, rankings, and perform competitor analysis.
• Build and maintain relationships with Apple and Google Play to ensure app visibility.
• Lead creative processes for optimizing store graphics and testing app page conversions.
• Provide content and creative briefs to guide the content and art teams.
• Plan and execute tests across testing platforms on a regular schedule.
• Collaborate closely with marketing and product teams to align on ASO strategy.
• Track version releases and ensure ASO updates are accurately reflected on app stores.
• Monitor and report on KPIs influencing organic growth.

Must have: 

• 5 - 7 years of experience in managing SEO for a digital first brand that has a app and website.
• Hands-on experience with Google Analytics, Google Search Console, and Google Data Studio.
• Proficient tools such as SEMrush, Screaming Frog, Rank Math, etc.
• Solid experience with WordPress, including content publishing and optimization.
• Strong analytical and problem-solving skills with the ability to work in a fast-paced environment.
• Knowledge of social networking sites, search engines, and app stores.
• Prior experience managing a team is essential.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/