Experience Level: 3 to 6 Years
Industry: Digital Marketing (Paid Performance)
Preferred Experience: B2B (Not Mandatory)
Engagement format - Remote
Work Timings- 11am to 9pm IST ( UK Time zone )

Type of role: Contract (2 years)

About the Company & Role

A brand that helps innovators uncomplicate data storage, forever. Their data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment. One of the fastest growing enterprise IT companies in history, as  they enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. And with a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, its ever-expanding list of customers are among the happiest in the world.

Job Summary

We are seeking a detail-oriented and self-motivated Ad Operations Specialist to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have experience in digital marketing, paid performance advertising, and media operations. The role requires strong ad operations experience, tracking, analytics and good communication skills. You will be responsible for ensuring smooth campaign execution,tracking, media operations and troubleshooting issues.

Job Description

• Set up and execute ad campaigns on LinkedIn, Google, Facebook, and programmatic platforms, ensuring accurate tracking and reporting in Marketo, SFDC, etc.

• Conduct quality assurance and testing of creative assets across browsers and devices, ensuring ad creatives meet technical specifications and troubleshooting implementation, tracking, and reporting issues.

• Optimize campaigns using A/B testing, budget pacing, and industry best practices to maximize performance.

• Setup tracking of content syndication campaigns, including quality checks, lead uploads, and collaboration with internal teams

• Maintain organized records of creative assets, campaign proposals, and execution plans while identifying opportunities for process improvements and automation.

• Generate and test ad tags for campaign launches while monitoring key metrics like CTR, CPM, CPC, CPA, ROAS, and conversions.

• Create monthly performance reports with insights and recommendations, analyzing data to identify trends and presenting findings to stakeholders for strategic decision-making.

• Added advantage if you have experience with creative platforms like Figma or Adobe for ad creatives and localization.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

< WB Consultant >