Experience: 6+ years

Salary: upto INR 22 Lacs p.a (based on experience)

Expected Notice Period: Immediate to 30 days

Opportunity Type: Hybrid, Bangalore office

About the employer brand:

Established in 2014, the brand has grown into India’s leading tech-enabled home interiors brand, providing end-to-end interior services in a personalised, professional way. Through technological interventions, tech-empowered expert designers, and project managers, the company has built a community of over 30,000+ happy customers across the country, over the last nine years. The brand currently services over 22 cities across the country through 50+ Experience Centres.

Role Overview 

Brand is seeking a dynamic and experienced Performance Marketer to join our team. As the Senior Manager for Performance Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive new customer acquisition and revenue growth through various online channels. You will lead a team of marketing professionals, collaborate cross-functionally with other departments, and leverage data-driven insights to optimize campaign performance and achieve business objectives

Job Description  

• Develop and implement performance marketing strategies to achieve revenue and CAC% targets across digital channels such as PPC, SEM, display advertising, affiliate marketing, and social media.
• Lead, mentor, and manage a team of performance marketing specialists, providing guidance and support to optimize campaign performance and professional growth.
• Utilize data analytics tools and marketing technology platforms to track, analyze, and report on campaign performance metrics, identifying opportunities for improvement and optimization.
• Collaborate closely with the creative, product, sales ops and business teams to align marketing efforts with overall business goals.
• Stay informed about industry trends, best practices, and new technologies in digital marketing, and apply knowledge to drive continuous improvement and innovation within the team.
• Manage budgets effectively, allocate resources efficiently, and ensure cost-effective execution of marketing campaigns while maintaining high standards of quality and performance.
• Oversee the marketing funnel from leads to sales, addressing bottlenecks, optimizing journeys, root cause analysis and aligning with sales and business teams to improve lead quality and conversion rates
• Develop A/B testing and experimentation frameworks to optimize conversion rates and user engagement throughout the customer journey.
• Monitor and evaluate competitive landscape and market trends to identify challenges and opportunities, and adjust strategies accordingly.

Job Requirements/Mandatory Skills

• Bachelor’s degree in Engineering or Marketing, Business Administration, or a related field.
• Proven experience (5+ years) in digital marketing, with a focus on performance marketing, ideally in an Internet-based company or tech startup environment.
• Demonstrated success in developing and implementing digital marketing strategies that have driven significant revenue growth and ROI.
• Strong leadership and team management skills, with experience in leading and developing high-performing teams.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and report on campaign performance.
• In-depth knowledge of digital marketing channels and tactics, including PPC SEM, Content marketing, social media advertising, and display advertising.
• Excellent analytical skills and the ability to translate complex data into actionable insights and strategies.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels within the organization.
• Strategic thinker with a creative and innovative approach to problem-solving and campaign optimization.

Mandatory Traits ( Non -negotiables )

• Bachelor’s degree in Engineering, Marketing, Business Administration, or a related field.
• Successful in driving revenue growth and ROI through digital strategies.
• Skilled in Google Analytics, Adobe Analytics, or similar tools for performance tracking.
• Knowledge of PPC, SEM, content marketing, social media ads, and display advertising.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

< WB Consultant >