Location: Bangalore
Experience: 4–7 years
Function: Marketing

About the Brand

A leading B2B food ingredients company, this organization is at the forefront of delivering customized taste and nutrition solutions to some of the largest food and beverage brands in India. With a strong focus on research, innovation, and insight-driven strategy, the brand powers culinary transformation across categories.

About the Role

As the Category Manager – Bakery, you will be at the forefront of shaping and scaling the Bakery category of the brand. This strategic role blends category ownership, market intelligence, and cross-functional collaboration to fuel innovation and drive growth. You'll work closely with Sales, R&D, and strategic customers to develop and implement initiatives that deepen brand's relevance and leadership in the bakery space.

Key Responsibilities

Category Growth & Strategy - Analyze category sales data to evaluate performance and identify growth levers.

Assess the brand's market positioning and define a growth roadmap tailored to bakery category dynamics.

Spot gaps and opportunities in key customer accounts to drive strategic engagement and expansion.

 Pipeline Development - Champion customer-led initiatives that expand the innovation pipeline.

Drive alignment between Sales and R&D teams to ensure timely execution of projects.

Project & Stakeholder Management - Lead coordination for innovation days and key account meetings.

Develop compelling sales pitches and train Sales teams for impactful customer engagement.

Translate customer insights into actionable concept briefs for internal teams.

Innovation & Portfolio Building  - Identify whitespace in the market and guide the development of new products aligned with trends and consumer needs.

Collaborate with R&D to build a forward-looking pitch portfolio to unlock new customer segments.

You Should Have

4–7 years of experience in category marketing, preferably in food, bakery, or FMCG.

Strong analytical mindset with the ability to derive insights from sales and market data.

Experience collaborating cross-functionally across R&D, Sales, and Marketing.

An eye for innovation and understanding of consumer trends.

Excellent communication and presentation skills.

About WinnerBrands 

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies

Thanks,

WinnerBrands Team