Role: Marketing Lead

Location: Bangalore, India

Reports to: Business Head

Experience Required: 5–8 years

Compensation- Upto 35 LPA

About the employer brand:

The brand is a design-led premium company that brings style, innovation, and performance into Indian homes through bespoke window furnishings. As part of a global group with over 100 years of expertise in Window Coverings and Architectural Products, it combines international know-how with local insights to deliver category-defining experiences.

Its sub-brand, a D2C start-up, is entering a phase of rapid expansion in India, supported by a proven business model backed by 3G Capital—the PE firm behind global brands such as AB InBev, Burger King, and Skechers.

 Role Overview 

As the Marketing Lead, you will be responsible for shaping the brand’s positioning and driving its growth in the Indian market. You will own end-to-end marketing across brand, digital, content, and retail channels building awareness, driving demand, and enabling strong consumer conversions. This is a leadership role where you’ll balance creative storytelling with data-backed performance, while building and mentoring a high-performing marketing team.

Job Description 

- Brand Strategy & Leadership
• Define and articulate the brand’s positioning, tone, and visual identity tailored for
the Indian market.
• Build and execute long-term brand-building programs that drive awareness,
salience, and consumer trust.
• Lead integrated campaigns across ATL, BTL, digital, and experiential
touchpoints.

- Digital Marketing & Performance
• Own the full-funnel digital strategy including SEO/SEM, paid media, social, CRM,
and website performance.
• Lead cross-channel performance tracking and optimization, focusing on CAC,
ROAS, LTV, and retention metrics.
• Leverage analytics and insights to shape data-backed marketing interventions.

- Content & Communications
• Oversee content strategy for social media, product storytelling, influencer
collaborations, video campaigns, and editorial pieces.
• Lead PR, events, and trade/industry partnerships to strengthen brand voice and
community engagement.

- Retail & Experiential Marketing
• Create omnichannel marketing plans that drive footfall and conversions across
offline studios and experience centers.
• Work with retail, design, and product teams to develop customer-centric
communication in showrooms.

- Team & Budget Management
• Build and mentor a high-performing marketing team.
• Own the marketing budget, ensuring optimal resource allocation and ROI across
programs.

Job Requirements/Mandatory Skills

• 5+ years of experience in brand/consumer marketing, ideally in D2C start ups.

• Strong exposure to digital and content marketing; performance/growth experience is a plus.

• Prior work with lifestyle, interiors, luxury, or design-led brands is a plus

• Strong creative sensibility with data-backed decision-making.

• Ability to lead cross-functional teams in a fast-growth setup.

Why should you apply for this job?

• Shape the growth of a premium design-led brand in India.

• Collaborate with visionary leaders across design, retail, and technology.

• Be part of a high-ownership, creative, impact-driven culture.

• Competitive compensation + performance-linked incentives.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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