About the brand:

A Smart Payment App for the Smart Generation of Consumers. Founded in 2015 and recently launched in India, the app is one of Southeast Asia’s fast-growing fintech platforms and the only consumer-facing brand its parent brand. Empowering offline businesses to grow and digitally connect with their customers, it delivers a seamless QR payment experience and savings on every digital transaction.

“We are on a mission to maximize joy and value in every shopping experience and accelerate the offline world’s transition to the digital economy. “

The Role

The brand is looking for a Strategic Growth Marketing Manager for India. The role entails finding growth hacks, on-app and off-app initiatives, product messaging and positioning, competitive intelligence, and liaising with cross-functional teams to ensure better app adoption via various channels.

This would require s/he to plan for both strategic as well as tactical campaigns driving user growth, also identify partnership opportunities for driving app visibility.

Key expectations in the role will be:

• Identifying & implementing growth marketing ideas for non-linear adoption
• Planning go-to-market initiatives for new product launches
• Working on off-app initiatives to drive user adoption at scale
• Driving regular user research for insights on new app features
• Developing initiatives for app awareness by building various marketing assets
• Working in a multi-stakeholder setting with multiple internal and external stakeholders
• Sieving through ambiguities and coming up with a clear framework and mental models

Good to have:

• 4-7 years experience in general marketing/product marketing/growth roles
• Worked on driving marketing initiatives at scale in B2C space
• Excellent written and verbal communication skills
• Worked in a fast pace, ambiguous environment
• Self-starter, exhibiting a high degree of ownership
• MBA/PG as a preferred qualification.
• Product Marketing experience in consumer apps (e-commerce/fintech/loyalty)

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/