Experience: 4+ years

Expected Notice Period: Immediate to 30 Days

Opportunity Type: Full Time

Location: Bengaluru

About the brand

Data is the foundation of successful marketing. We specialize in data-driven marketing that prioritizes understanding human behavior and motivations. This approach allows us to help our clients connect with their audience in a meaningful and impactful manner. Our team of over 50 global marketing experts, including specialists in demand generation and digital strategy, serves clients in the US and APAC regions. We collaborate with leading tech brands across various industries, offering a full-stack delivery model that provides clients with the flexibility, structure, and scale to meet tight deadlines.

About the role

We are seeking an innovative, self-directed Marketing Campaign Manager with a demonstrated ability to deliver best-in-class experiences for offline events, lifecycle marketing campaigns, and other initiatives. You will be responsible for the creation, execution, and optimization of integrated marketing campaigns. In this key role, you will be responsible for the creative development, implementation, and optimization of campaigns and getting-started programs that deliver our customer's business priority goals and objectives.

The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. They possess a mind that is equally creative and analytical, providing strategic solutions to business problems. Additionally, they are passionate about owning programs, testing and learning, and driving conversions to achieve goals.

This key team member should have excellent interpersonal and written communication skills to effectively convey a campaign story that resonates with core tech audiences. Furthermore, the role requires the ability to analyze campaign effectiveness and optimize continuously.

Key Job Responsibilities:

• Execute integrated multi-channel campaigns, focused on key priority solution themes and topics designed to generate demand for customer solutions.
• Execute marketing campaigns, including program/project management, build, QA, deployment, testing, and reporting.
• Analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement integrated multi-channel campaign strategies.
• Establish and continually improve scalable processes that ensure best practices and operational efficiency in campaign and lead management.

Basic Qualifications:

• 4+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to measure impact and determine improvements.
• Experience with marketing strategies in online and offline channels.

About WinnerBrands 

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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